AVEDA SCALP sOLUTIONS
In 2022, Aveda launched Scalp Solutions™, their first-ever scalp care focused collection. Backed by the recent popularity in scalp care within the APAC hair and beauty space, we not only created a 360 campaign strategy, but also developed and produced a photoshoot that included before and after’s as well as full-franchise motion regimens to be used within the campaign and for all evergreen assets to follow. We developed a two-fold creative strategy that would cater primarily to the APAC market as well as be successful for use on a global scale (paid and organic) which educated consumers on the importance of scalp care in their daily routine, how to target their hair & scalp concerns as well as the concept of premature scalp aging.
@aveda account analytics post Scalp Solutions™ launch:
154% revenue increase for the month of launch
+227% new followers on facebook
+17% instagram saves during launch
30,560 average reel views month of launch
+33% facebook shares
+9% average reach on instagram
*franchise campaigns I have helped create: nutriplenish, scalp solutions, botanical repair, invati ultra advanced and ‘22 ‘23 holiday campaigns. (more work available upon request)
PREVIEW OF OTHER CAMPAIGNS:
Team Credits: Samantha Edwards, Desire Lang, Sydney Shaffer, Maya Khalil, Ramsey Bennett, Ashley Beard, Sophie Yang